An amazing band with lots of talent but no visibility.
The #WTFisTommyAndMary hashtag was actually created by them, and it’s emblematic of the frustration they were feeling with not getting recognition. For us this felt like the perfect way to express the lack of identity and the question we needed to give an answer to.

Their visual assets were all over the place and with no consistency at all.
We found at least 6 different “logos”, way too many different fonts used across website, social media and merch, no clear message. A schizophrenic website with no easy way to listen to the music or buy the album, hyper complicated menus and impossible browsability…

That would scare off even a die-hard fan.
And with today’s attention span, that’s game over.

This case study is divided into 2 sections: destructive + constructive.

1. We started by analysing where they were at, and what was not working in their image.
2. Then we researched and focussed on the elements that make them unique: their punk-ness, their duo/couple story, their passion and struggle.
   And finally we showed them how this can be done in a more effective way and presented 3 different creative proposals for logo, art direction, album art and merch.

Our mission here was to offer them a or self-expression tool for with the creation of a visual equivalent for the mark they are leaving with their music. And then use that to build a stronger bond between the band and their audience.