A recent challenge where we took what used to be just another unnoticed therapy practice, and rebranded it into the welcoming healing place of The Orange Garden.
We created the concept of The Orange Garden as a safe place for healing and growing. This is where Steve’s practice can now find and offer a nurturing environment where people are supported on their transformational journey.
This visual warmth evokes the feeling of a sunny summer day, and mirrors the positive psychology approach embraced by The Orange Garden – Coaching & Therapy.
We chose the orange tree as our symbol to represent our core values of growth and flourishing, also recalling the Tree of Life as the archetype for balance, harmony, enlightenment. The strong and grounded roots of the tree signify the foundational principles of the coaching and therapy practice.
The bountiful oranges hanging from the branches represent the abundance of fruits, the tangible results and the flourishing life that emerges from the coaching and therapy process you can experience in The Orange Garden.
The logo is a symbol for personal growth as a journey – one that starts with solid roots, blossoms into a flourishing existence, and bears the sweet fruits of a positive and fulfilled life.
Welcome to The Orange Garden, where your journey to a brighter future begins.
> Brand Audit & Rebranding
> Creative Strategy
> Market Research & Positioning
> Naming
> Visual Identity
> Art Direction
> Brand Book & Brand Marks
> Logo Design
> Video Editing
> Illustrations & Animation
> Web & App Design
> Social Media Templates
> Stationary Design