Swedish-Estonian musician Tuulikki Bartosik is an accordionist, composer, singer, and multi-instrumentalist. She was about to release her main album so far in January 2023, and needed digital marketing strategy to launch and promote it. 

Playscapes is an album that travels from Estonia to Sweden, from Finland to England and Japan. Shifting landscapes, turning the pictures that fill her head into something she can feel with her fingertips. It also marks a huge sonic change for Bartosik, exploring the use of pedals with her accordion.

A musician’s life becomes a patchwork of places, of fleeting connections. Home becomes a series of doors. Yet those doors open on new ideas and cultures. New inspirations. That sense of cities, regions all layered one on the other, is one of the inspirations behind Playscapes.

We translated all these concepts into a digital marketing campaign with visual impressions, layers and textures from all the different places explored by the music.

The album launch was huge success and the record awarded multiple times.
The journey has just begun.